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Consideration, respect and honesty.

Emily Post is a fifth generation family business that promotes etiquette based on consideration, respect and honesty. Since 1922, they have been one of the most trusted sources for etiquette advice. From traditions of formal address, to mask wearing manners, they have been an innovator on the delivery and instruction of modern day etiquette.

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  • Role
  • Design
  • Development
  • Usability
  • Client
  • Emily Post
  • Date
  • June 2020

1
4
3
k
+
a
c
t
i
v
e
u
s
e
r
s

Emily
Post
wrote
her
first
book
titled
Etiquette
in
1922,
and
today
they
have
on
average
over
140,000
active
users.

  • Organize

    Easy to find, search, and navigate.

  • Fast

    Seamless, and fast load times.

  • Flexbile

    Stackable and repeatable components.

V
i
s
u
a
l
i
d
e
n
t
i
t
y

Reputation
is
everything
to
Emily
Post,
and
adding
some
life
into
their
branding
had
to
be
done
in
a
tasteful
and
reputable
way.

#ff926f

Light Salmon

#d6ede6

Light Cyan

#f7cb8e

Gold Crayola

#4d846b

Viridian

#c2c3c4

Silver

#0d485f

Indigo Dye

A
u
s
e
r
'
s
j
o
u
r
n
e
y

Emily
Post
has
hundreds
of
articles,
and
navigating
through
them
had
to
be
simple.
Our
goal
with
the
navigation,
articles,
and
article
pages
was
to
prioritize
the
site's
usability.

A
d
a
p
t
a
b
i
l
i
t
y

Emily
Post
was
built
from
the
ground
up
on
top
of
a
web
component
architecture,
allowing
writers
to
easily
create
articles
by
utilizing
reusable
components.
This
results
in
a
simpler
environment
to
maintain
and
manage,
as
well
as
a
more
elegant
solution
for
writers
moving
forward.

  • MODX

    Content management

  • mySQL

    Database

  • SCSS

    Style pre-processor

  • ScrollMagic

    Animation library

  • GSAP

    Animation library

  • Outbrain & Google Ads

    Advertisements

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